Organic Foods website

The name of the website I encountered is called organic.org. It is a website that is trying to promote eating organic foods. This is obvious with their subtitle that says "Organic made easy, life made better."

The first thing I noticed about this website is that it is very colorful using colors such as bright orange, green, and yellow and shows pictures of fresh looking vegetables and healthy looking people and children along with the different articles. These definitely appeal to pathos because when people see the website and the photos it instantly puts a positive thought of organic food into their mind.

The website is also very easy to navigate and most of the articles are simple and to the point. An example of one album title is "Top 10 Reason to Go Organic" and it lists 10 reasons to go organic in bold and has a short but straightforward explanation after each reason. The same kind of format is used on the "Frequently Asked Questions" page with each question being stated then an explanation after. Many of the articles site the USDA National Organic Program, appealing to logos.

One can tell that the website is really trying to persuade the viewer to buy organic foods and products because they even include an organic store finder so one could find an organic store near them. One could even look up a product to see a product review. This website really targets families because it even has a children's section of the website and is trying to convince parents to go organic by educating them about organic products. There's even articles about how to make a budget and how to teach your kids about organic foods, intended to make the transition to eating organic foods easier for a family. The makers of the website obviously want the viewer to become involved with the website by encouraging the viewer to join their newsletters and learn about other organic businesses and organizations. For people that are skeptical about switching to organic foods, there's a page devoted to debunking organic food "myths" that may be lurking around.

The article didn't have much appeal to pathos, but instead used a lot of facts and important information (logos) and appealed to the mind by creating a colorful and positive view of organic foods (pathos).

Overall, the website uses simple, straightforward language that anyone can understand to better understand organic foods.